(From Wikipedia, the free encyclopedia. Cover of Bernays' 1928 book, Propaganda.)
Edward Bernays (November 22, 1891 – March 9, 1995) as widely regarded as the "father of public relations". A nephew to Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious. He felt this manipulation was necessary in society, which he felt was irrational and dangerous. He was named as one of the 1,000 most influential Americans of the 20th century by Life magazine.
CORPORATE CAPITALISM AND CONSUMER CULTURE
For my third year research project I am thinking of researching how big corporations are using graphic design in mass media to create hyper-reality and a growing consumer culture in the world today.
I will start by researching popular culture, consumer culture, mass media and hyper-reality and the way that big corporations use graphic design to get these messages accross through advertising, How do they grab our attention and make us believe buying thier product or service will improve our happines, well being or quality of life.
I will also research how this is affecting society today and what might happen to society in the future.
I will start by researching popular culture, consumer culture, mass media and hyper-reality and the way that big corporations use graphic design to get these messages accross through advertising, How do they grab our attention and make us believe buying thier product or service will improve our happines, well being or quality of life.
I will also research how this is affecting society today and what might happen to society in the future.
Subscribe to:
Posts (Atom)