(From Wikipedia, the free encyclopedia. Cover of Bernays' 1928 book, Propaganda.)
Edward Bernays (November 22, 1891 – March 9, 1995) as widely regarded as the "father of public relations". A nephew to Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious. He felt this manipulation was necessary in society, which he felt was irrational and dangerous. He was named as one of the 1,000 most influential Americans of the 20th century by Life magazine.
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